The # 1 Reason Your Restaurant Should Have a Website
It’s getting harder to reach customers. In the past, all you needed was a sign, a few meals on the menu, and people would flock to your place. Now, there are burger joints, family diners, and fancy dining places nearly everywhere. It’s a tough time to be an old family restaurant trying to survive. It’s even tougher if you’re new to the business. Suddenly, going out on your own doesn’t seem like such a good idea anymore. That is, you understand how the new market works.
Understanding the Market
The internet has made it possible for us to reach people everywhere. As a restaurant owner, that’s a great platform to take advantage of. Suddenly, instead of having 45 plus customers in a single town, you now have tourists coming in from other states, ones who’ve found your site, browsed through your menu, and liked what they saw. That’s how it works. You’ve managed to get their attention. You’ve stood out from the rest—or in the words or marketing guru Seth Godin, you’ve become a Purple Cow.
Building a Site
But before that happens, you’ve got to meet your new customers, that new market, halfway. How? Get onto the platform. The first step? Building a website—yours. Don’t think that getting online will solve all your problems, though. That’s only the beginning. Now, you’ve got to build a site. And it can’t be like any other site. It has to be yours—uniquely, truly yours. One that’s alive with the vibe, flavor, and taste of your special salsa sauce. One that’s as heart-stopping as your lasagna. That’s because it’s got to reflect your business, your food, and your people.
Why That Matters
There are about a hundred sites on the Internet. Doing the same thing you are. Marketing to the same people. Cooking the same food. If you don’t stand out, your customers—the people who’ll love your food and service—won’t ever find you. And how do you stand out? By offering something not everyone else is. Quality. Heart. Service. That’s the kind of service you’ve got to offer to get noticed by your market. And that’s exactly the kind of vibe you want for your site as well. So if you’re looking for a team to design your site, look no further. We’ve got you covered. At Restaurant eSolutions, we don’t just build a website for a restaurant. We build a website brings your restaurant alive, in all the ways that matter. Want to know more? Call us.
Looking for the right web dev team to build a website for a restaurant? Talk it over with us at Restaurant eSolutions. We’ll help you build the perfect site for you.