If you are a restaurant owner, you are probably well aware of the impact that a website can have on the success of your business. More than ever, consumers are searching for and making eating decisions based off reviews and restaurant websites.
But is just having a website enough in today’s economy? Probably not.
Here is a look at three of the main reasons responsive web design for restaurants is vital to the future success of your business:
In today’s world, convenience rules the day when it comes to consumers making purchasing decisions. This is no different in the restaurant industry. If someone is sitting at home thinking about what they want to eat, they certainly do not want to have to spend 30 minutes to an hour figuring it out. Instead, they would much rather be able to pinpoint where they want to order from and what they want within a few minutes.
Having a responsive web design allows you to do this. You can easily set up a website that allows consumers to make online orders, set table reservations, and enter their credit card for quick payment. Consumers want convenience and if you cannot deliver it, they will be more than happy to order from a more convenient competitor.
Not having a responsive web design can also be a reflection of a lack of professionalism to a lot of consumers. Your website serves as a second storefront for your business and ignoring this can lead potential customers to jump to conclusions about your professionalism.
Having a responsive web design for your restaurant sets you up to rank much higher in the local SEO searches, which is vitally important to your success. Local SEO currently rules the restaurant industry when it comes to digital marketing and having a well designed website that is SEO optimized can certainly help you get a leg up on your competition in this aspect.
The Final Word
At the end of the day, responsive web design is imperative to compete with other local restaurants over the long term. While it may be an opportunity to get a leg up on the competition today, there will likely come a time when restaurants that do not commit to it will be left in the dust. Professional design companies like Restaurant eSolutions specialize in responsive web design for restaurants that can help you get the edge on your competition.
Restaurant eSolutions specializes in responsive web design for restaurants that helps business owners get a leg up on their competition. Be sure to get in touch with them for a consultation about their services.
Local SEO has been emphasized heavily in the restaurant industry in recent years. As review sites and mobile search have begun to take over, allowing potential customers to quickly find you are vital to both your short and long term success.
Here are three reasons you need to have a local SEO optimized website for your restaurant:
Mobile Search Growth
As mobile search grows, the need to have a local SEO optimized website grows with it. Consumers want to have the ability to make snap decisions about just about everything, including what they are eating for lunch or dinner. What could possibly be faster than doing a quick Google search for Chinese food on your phone, finding a well reviewed restaurant at the top of the search rankings, and ordering right from your phone?
Easy to Find
If your physical restaurant is the only storefront that you have, your potential for reaching customers will be extremely limited. While you probably have several regulars that are already aware of your restaurant, growth is only possible if more people are able to find it. Working to create restaurant website that is optimized for local SEO will help ensure that you are being seen both physically and digitally, which can have a huge impact on your bottom line.
Short Attention Spans
Consumers today have shorter attention spans than they ever have. In fact, studies have shown that the average attention span of consumers fell from 12 seconds to 8 seconds between 2008 and 2012. It is probably safe to say that number has shrunk even further since then. So, how can you use these short attention spans to your advantage?
Create restaurant website that is featured on the top pages of search engines for both desktop and mobile search. This gives you the ability to offer the ultimate convenience to your customer, something that can be a win-win for both the restaurant and the consumer.
The Final Word
At the end of the day, creating a restaurant website that is optimized for local SEO has the opportunity to set you apart from your competitors in an ultra-competitive restaurant industry. Web design companies like Restaurant eSolutions can help you create restaurant website that helps your business shine in the search engines.
Restaurant eSolutions can help you create restaurant website that is optimized for local SEO. Get in contact with them today for more detailed information about their design services.